Own your Vibe

From subtle glow to bold & beautiful - Let your hair be an expression of who you truly are

#HairBeautyNotHairCare

Truth & Hair as seen on Shark Tank India, featured as experts in hair beauty and makeup on India's biggest startup platform Truth & Hair as seen on Shark Tank India, featured as experts in hair beauty and makeup on India's biggest startup platform

Loved By You

Flyaway Wand Flyaway Wand

Flyaway Wand

₹ 390.00
₹ 390.00 -20%
₹ 490.00
(6 reviews)
Anti Frizz Trio - Wavy Hair Anti Frizz Trio - Wavy Hair
SOLD OUT

Anti Frizz Trio - Wavy Hair

₹ 1,350.00
₹ 1,350.00 -19%
₹ 1,670.00
(2 reviews)
PREORDER 3-in-1 Styler - Curly Hair (Delivery post 20 days) PREORDER 3-in-1 Styler - Curly Hair (Delivery post 20 days)

PREORDER 3-in-1 Styler - Curly Hair (Delivery post 20 days)

₹ 690.00
₹ 690.00 -12%
₹ 790.00
(46 reviews)
Anti Frizz Trio - Straight Hair Anti Frizz Trio - Straight Hair

Anti Frizz Trio - Straight Hair

₹ 1,250.00
₹ 1,250.00 -20%
₹ 1,570.00
(4 reviews)
Anti Frizz HD Trio - Curly Hair Anti Frizz HD Trio - Curly Hair
SOLD OUT

Anti Frizz HD Trio - Curly Hair

₹ 1,450.00
₹ 1,450.00 -18%
₹ 1,780.00
(3 reviews)
Root Touchup Hair Mascara Root Touchup Hair Mascara

Root Touchup Hair Mascara

₹ 790.00
₹ 790.00
(52 reviews)
Styling Brush Styling Brush

Styling Brush

₹ 590.00
₹ 590.00 -14%
₹ 690.00
(4 reviews)

Our Product Promise

  • Icon representing Truth & Hair's science backed approach, created by a trichologist who studied biology and chemistry for your hair.
    Science Backed

    Our trichologist founder & her team studied Biology & Chemistry so you can ace your hair exam

  • Icon showing Truth & Hair is derma tested, every single product is scalp safe and clinically approved for all hair and skin types.
    Derma Tested

    Our entire collection is derma tested and scalp safe

  • Icon representing Truth & Hair's clean ingredient promise, no silicones, sulfates, or parabens and always completely transparent.
    Clean Ingredients

    No Silicones, Sulfates, Parabens & No hidden truths

  • Cruelty free icon for Truth & Hair, a brand that stands firmly against animal testing with clean, kind, and honest formulations.
    Cruelty Free

    No animal testing. No love lost & no tears shed

Icon representing Truth & Hair's science backed approach, created by a trichologist who studied biology and chemistry for your hair.
Science Backed

Our trichologist founder & her team studied Biology & Chemistry so you can ace your hair exam

Icon showing Truth & Hair is derma tested, every single product is scalp safe and clinically approved for all hair and skin types.
Derma Tested

Our entire collection is derma tested and scalp safe

Icon representing Truth & Hair's clean ingredient promise, no silicones, sulfates, or parabens and always completely transparent.
Clean Ingredients

No Silicones, Sulfates, Parabens & No hidden truths

Cruelty free icon for Truth & Hair, a brand that stands firmly against animal testing with clean, kind, and honest formulations.
Cruelty Free

No animal testing. No love lost & no tears shed

What's your Hair Goal?

Age
28
Concern
Grey Roots
Hair Type
Straight
"Perfect for last minute hair touchups & the packaging is sooo cute. This product is my hair BFF"
— Mansha (Lucknow)

Products from Hair Makeup & Styling

Root Touchup Hair Mascara
Root Touchup Hair Mascara
₹ 790.00
PREORDER 3-in-1 Styler - Curly Hair (Delivery post 20 days)
PREORDER 3-in-1 Styler - Curly Hair (Delivery post 20 days)
₹ 690.00
Stacked lavender compact of Truth & Hair My Powerpuff Dry Shampoo showing the mirror cap, puff applicator and product base on purple.
My Powerpuff Dry Shampoo
₹ 690.00
Flyaway Wand
Flyaway Wand
₹ 390.00
Detangling Brush
Detangling Brush
₹ 450.00
I'm Frizz Free Hair Milk - Wavy Hair
I'm Frizz Free Hair Milk - Wavy Hair
₹ 590.00
Styling Brush
Styling Brush
₹ 590.00
I Feel So Light Water Serum - Straight Hair
I Feel So Light Water Serum - Straight Hair
₹ 490.00
Age
28
Concern
Frizz
Hair Type
Wavy
"Makes my waves incredibly soft & shiny. So much hydration & no frizz"
— Priyanka (Mumbai)

Products from Frizz Free Waves

I'm Frizz Free Hair Milk - Wavy Hair
I'm Frizz Free Hair Milk - Wavy Hair
₹ 590.00
Anti Frizz Shampoo - Wavy Hair
Anti Frizz Shampoo - Wavy Hair
₹ 399.00
Wavy Hair Duo
Wavy Hair Duo
₹ 780.00
Moisturizing Conditioner - Wavy Hair
Moisturizing Conditioner - Wavy Hair
₹ 399.00
Anti Frizz Trio - Wavy Hair
Anti Frizz Trio - Wavy Hair
₹ 1,350.00
Age
20
Concern
Dryness
Hair Type
Curly
"The gentlest shampoo & the most hydrating conditioner. In love with my curls after using Truth & Hair"
— Prisha (Mumbai)

Products from Ultra HD Curls

PREORDER 3-in-1 Styler - Curly Hair (Delivery post 20 days)
PREORDER 3-in-1 Styler - Curly Hair (Delivery post 20 days)
₹ 690.00
Curly Hair Duo
Curly Hair Duo
₹ 780.00
Hydro Nourish Shampoo - Curly Hair
Hydro Nourish Shampoo - Curly Hair
₹ 399.00
Moisturizing Conditioner - Curly Hair
Moisturizing Conditioner - Curly Hair
₹ 399.00
Anti Frizz HD Trio - Curly Hair
Anti Frizz HD Trio - Curly Hair
₹ 1,450.00
Age
23
Concern
Volume
Hair Type
Straight
"Only brand for straight hair. My hair is super smooth & shiny. The cleansing is super awesome"
— Krati (Pune)

Products from Smooth Un-Frizzy Straight Hair

I Feel So Light Water Serum - Straight Hair
I Feel So Light Water Serum - Straight Hair
₹ 490.00
Straight Hair Duo
Straight Hair Duo
₹ 780.00
Anti Frizz Shampoo - Straight Hair
Anti Frizz Shampoo - Straight Hair
₹ 399.00
Moisturizing Conditioner - Straight Hair
Moisturizing Conditioner - Straight Hair
₹ 399.00
Anti Frizz Trio - Straight Hair
Anti Frizz Trio - Straight Hair
₹ 1,250.00

Meet the face of Truth

Saumya Alagh is a Trichologist (Trichology is the study of Hair & Scalp). Her own hair journey and a simple realization that hair care isn’t one-size-fits-all, led to the creation of Truth & Hair.

She crafted special products for unique needs of every texture - Straight, Wavy or Curly.

With her deep expertise in the subject, she is building India's only hair brand that offers all 3 - Everyday care, Makeup+ Styling & Cure for deeper hair & scalp issues.

About us
  • Image of Truth & Hair founder Saumya Alagh, a trichologist who created science-backed hair styling products for women with curly, wavy, straight hair.
  • Image of Saumya Alagh, trichologist and founder of Truth & Hair, creator of the best hair styling products for women of every hair texture.

Hottest Style-errrs

Your Hair Makeup Besties

Root Touchup Hair Mascara
Root Touchup Hair Mascara
₹ 790.00
₹ 790.00
Flyaway Wand
Flyaway Wand
₹ 390.00
₹ 390.00 -20%
₹ 490.00
Styling Brush
Styling Brush
₹ 590.00
₹ 590.00 -14%
₹ 690.00
Detangling Brush
Detangling Brush
₹ 450.00
₹ 450.00 -23%
₹ 590.00

The Truth is out

4.65 ★ (120)
Verified

The Buzz is real
Flyaway Wand
Flyaway Wand
₹ 390.00
₹ 390.00 -20%
₹ 490.00
I Feel So Light Water Serum - Straight Hair
I Feel So Light Water Serum - Straight Hair
₹ 490.00
₹ 490.00 -16%
₹ 590.00
Root Touchup Hair Mascara
Root Touchup Hair Mascara
₹ 790.00
₹ 790.00
Wavy Hair Duo
Wavy Hair Duo
₹ 780.00
₹ 780.00 -21%
₹ 990.00
Flyaway Wand
Flyaway Wand
₹ 390.00
₹ 390.00 -20%
₹ 490.00
Root Touchup Hair Mascara
Root Touchup Hair Mascara
₹ 790.00
₹ 790.00
Wavy Hair Duo
Wavy Hair Duo
₹ 780.00
₹ 780.00 -21%
₹ 990.00
Root Touchup Hair Mascara
Root Touchup Hair Mascara
₹ 790.00
₹ 790.00
Wavy Hair Duo
Wavy Hair Duo
₹ 780.00
₹ 780.00 -21%
₹ 990.00
Root Touchup Hair Mascara
Root Touchup Hair Mascara
₹ 790.00
₹ 790.00

Coolest Debuts

Stacked lavender compact of Truth & Hair My Powerpuff Dry Shampoo showing the mirror cap, puff applicator and product base on purple. Stacked lavender compact of Truth & Hair My Powerpuff Dry Shampoo showing the mirror cap, puff applicator and product base on purple.

My Powerpuff Dry Shampoo

No wash hairwash

Check now
Three Truth & Hair I'm Frizz Free Hair Milk wavy hair bottles piled with white milk pouring over them against a soft lavender backdrop. Three Truth & Hair I'm Frizz Free Hair Milk wavy hair bottles piled with white milk pouring over them against a soft lavender backdrop.

I m frizz free - Hair Milk

For Wavy Hair

Check now
Mint green Truth & Hair I Feel So Light Hair Serum bottle for straight hair with clear serum drops falling sideways on light backdrop. Mint green Truth & Hair I Feel So Light Hair Serum bottle for straight hair with clear serum drops falling sideways on light backdrop.

I feel so light - Water Serum

For Straight Hair

Check now

For Hair Nerds
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